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General Marketing Service
Marketing consultation, market analysis and projection, planning, developing, implementation, evaluation and recommendations for sales promotions, customer rewards/privileges, customer and membership acquisition and expansion, including road show activities and special events organized for international and local customers.
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Creative Service
Creative ideas, graphics design for point of sale materials, promotional materials, direct mail, brochures, flyers, newsletters and all kinds of collateral materials to be used in the programs, including creative design for sales booths, demonstration booths, special displays or signage decoration materials for marketing events.
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Program Management
• Co-ordinate with relevant parties: partners, merchants, sponsors etc. • Program execution and implementation with time and quality control. • Program training and education for all touch points for program fulfilment. • Problem handling and solving. • Program monitoring, evaluation, recommendations and projections of the program to the future, with full reports containing documents and photo references.
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Merchant Sollicitation
Solicitation teams for retail merchants throughout the country for program privileges, program participation, branding and awareness. Control and confirmation of the program’s benefits and privileges, including prominent signage or other communication materials to be placed at merchants’ venues.
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Deployment
Set up and load out teams for all communication materials at participating outlets throughout the country. Collect data or information of deployment venues. Monitor and follow up to ensure all materials are in the proper position and location.
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Evaluation, Auditing & Reporting
• The Auditing and Evaluation team will act immediately after the deployment team has completed their work. • Program performance evaluation on weekly or monthly basis as agreed with clients with the report and improving idea if needed. • Project review time by time at the agreed upon period with the clients. • A complete report will be sent to the client at the end of the program, including program performance, problem solving, program evaluation and recommended improvements for the next time.
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Digital Services
Vathanagul can provide both marketing experience and technical expertise suited to the changing needs of today’s modern expanding market. Now, we are expanding beyond traditional ways of communicating with our client’s customers to match those customers changing lifestyles. This involves keep up with modern digital trends by developing full service digital marketing, including: 1. Website development and maintenance 2. Application development and maintenance 3. Digital signage at the POS (point of sale venues)
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Staff on the Ground
Our staff will solicit and make regular visits to merchants who are participating in various programs for a number of purposes: training, checking POSM, recording and solving any problems.
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Call Center & Booking Service
Our call center and booking service: contact merchants, customers and other relevant people for various purposes: marketing research, merchant dealing, data collection, etc. Our call center can also respond to customer questions or problems.
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Logistics
Our team can have materials delivered throughout Bangkok, Thailand nationwide, or shipment to overseas, with full service of packing and distribution through various channels as appropriate with a month, a week or even a day, depending upon our customer’s requirements.
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In-House Capabilities
• Printing: inkjet, silkscreen, off-set, digital print of any materials. • Production of booth construction, structure of display materials or even special signage i.e. light box, menu concierge, street umbrella. • Data entry: our staff can key in and file coupon redemptions, premium giveaways and other information as needed. • Merchant relationship service: Merchants’ contest and rewards programs. • Marketing Analysis service: survey to get factual data, pro and con, before implementation: studying projects for 6 to 24 months.
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